Role of Eco-Friendly Products in the Revival of Developing Countries’ Economies and Achieving a Sustainable Green Economy

Sustainable green economy is the need of time, and eco-friendly products can play a decisive role in this goal. Low consumption serious concern researchers policymakers. To address issue, we have studied phenomenon developing country provided insights to policymakers about factors that influence consumers’ behaviour behaviour. We designed an integrated model based on UTAUT study countries’ behavioural intentions towards products. 805 useable sample obtained analyze by implying SEM-ANN dual-stage hybrid model. Results revealed environmental knowledge significant predictor moderator, but consumers are less educated ecological issues countries. also male female preferences differently influenced measure adoption Sensitivity analysis results social followed effort expectance perceived expectancy more important for customers. The provides empirical evidence methodological advancement using suggests studies involving human